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И-4-15 Love Song
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- Участник Not Perfect | Y&R Minsk
- Название работы И-4-15 Love Song
- Конкурс / номинация И-4 Вирусные ролики
- Ссылка http://danissimo.by/
- Рекламодатель Danone
- Авторы Strategic planer: Paulius Senūta
Progect managers: Tanya Yanchick, Liudas Kamblevičius
Creative directors: Alik Krynitsky, Marius Lukošius
Art Director: Victoria Rumiantsevaite
Copywriters: Rokas Eltermanas, Lera Pilnitskaya - Описание проекта The most indulgent yogurt on Planet Earth, Danissimo challenged itself to bring more indulgence to women. Women love with their ears and what could be more indulgent than a love song from a perfect boy band of four personally for you?
We’ve produced over 120 personalized songs and built a micro-website where you can write your name, upload your photo and get a personal music clip.
Over 102,000 personal videos were generated in first month, 49% of the generated traffic was viral and bounce rate was only 2.45%! The love song became a national phenomenon: the boy band appeared on national TV stations’ morning talk shows and the song was featured on “top gift” lists for Valentine’s Day.